Not All Purpose is Created Equal: Harvard Explains
Do you have your company purpose balance right?
When you think about the concept of purpose in business, what comes to mind?
Perhaps companies can do well and do good at the same time? Or, the concept of purpose may sound to you like a marketing department initiative - or even a bit of both, with shades in between.
Let’s call it what it is. There really is a level of ‘messiness’ to purpose in business. How can you know which companies are truly committed to their purpose, and those who are merely paying lip service to the concept, or worse?
The complexity of this very question is explored in a recent episode of HBR Ideacast, with Ranjay Gulati, a professor at Harvard Business School and author of "Deep Purpose: The Heart and Soul of High-Performance Companies”.